Stevens Point Area Craft Beverage Makers to be Featured on Discover Wisconsin

Photo credit: Mariah Haberman

Premiere Party to be hosted by the Stevens Point Area CVB on March 5

On Tuesday, March 5, the public is invited to attend the premiere party and early screening of the Discover Wisconsin episode, ‘Wisconsin Craft Beverages – Raise a Glass!’ The event will be held at CREATE Portage County’s IDEA Center and is free and open to the public. Doors open at 5 p.m. and the first look will run at 6 p.m.

“This was a great opportunity to go behind the scenes of the Central Wisconsin Craft Collective, and what makes them stand-out,” said Sara Brish, Executive Director of the Stevens Point Area Convention and Visitors Bureau.

The show features the rich culture of craft beverages that encompasses a long list of places to check out throughout the state. Hosts Mariah Haberman and Eric Paulsen visit three major craft beverage hubs in Wisconsin, including the Stevens Point Area, La Crosse and Ripon.

The Stevens Point Area’s segment begins with Paulsen making his way to the Stevens Point Brewery, which has been brewing continuously since 1857, for an inside look at their beer, cider and soda products. Then Paulsen heads to Plover to learn the science and art behind the craft spirits from Great Northern Distilling, including a seat and a sip at their Mixology Bar.

The episode continues with Haberman heading to Sunset Point Winery for a look at the inspiration behind the flavors at this growing family-owned winery in Stevens Point. Next, she travels to Amherst to learn the craft beer story behind Central Waters, one of the nation’s most environmentally sustainable breweries, before trying a bourbon barrel-aged beer. The episode wraps up in downtown Stevens Point during a Central Wisconsin Craft Collective Tourism Takeover at a Levitt AMP Music Series concert at Pfiffner Pioneer Park.

The Discover Wisconsin episode, ‘Wisconsin Craft Beverages – Raise a Glass!’ will air the weekend of March 23-24. In central Wisconsin, the episode will air on WAOW Channel 9, on March 23 at 6:30 p.m. The episode will reach Discover Wisconsin’s broadcast network of 500,000 viewers across the upper Great Lakes region, including Wisconsin, Minnesota, Iowa, Northern Illinois, and Upper Michigan. Learn where it will air and when by checking out the show’s  broadcast guide at

The Central Wisconsin Craft Collective links several breweries, wineries, and a distillery all located in the Stevens Point Area. Members include Central Waters Brewing Company, Great Northern Distilling, O’so Brewing Company, Stevens Point Brewery, McZ’s Brew Pub and Sunset Point Winery. Learn more about the Central Wisconsin Craft Collective by visiting

The Stevens Point Area Convention and Visitors Bureau is an economic and community development organization whose purpose is to expand Portage County’s economy by attracting conventions, sporting events and leisure tourists to Portage County. Millions of dollars from visitor spending and increased tax revenues are generated to increase commerce, sustain jobs and to create a desirable destination.

For more information about the Stevens Point Area, visit The SPACVB can also be found on Facebook (, Instagram (, YouTube ( Twitter (, Pinterest (

About Discover Wisconsin

As the nation’s longest running tourism program, Discover Wisconsin can be seen statewide on Fox Sports North (FSN) Saturday mornings at 10 a.m. For more on this and other episodes or the broadcast schedule in other areas please visit Connect with Discover Wisconsin on Facebook, Twitter and YouTube.


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