A new Central Wisconsin based, women-owned, beverage company has been honored for its innovative work in using ingredients sourced from Wisconsin farmers in the creation of the product it sells.
Siren Shrub Company LLC, of Stevens Point, received the award for “Innovative Local Sourcing” at the 6th Annual Feast Local Foods Marketplace attended by an estimated 1,500 people and nearly one hundred vendors from Minnesota, Wisconsin and Iowa, according to event organizers. Siren Shrub Company was one of four vendors to win an award during the December 6th and 7th event in Rochester, Minnesota.
Siren Shrubs are flavorful concentrates made from organic apple cider, vinegar, fresh fruits, roots and herbs, and sweetened with organic cane sugar or maple syrup.
“Shrubs are a versatile and inclusive syrup with practically endless uses that can be enjoyed by everyone,” according to Layne Cozzolino, one of the co-founders of the company.
“They are best served as an accompaniment to sparkling water, in cocktails, sipped over ice, added to hot teas, or served as a bright note to flavorful dishes, added Mindy McCord, the company’s other co-founder.
Siren Shrub company sells five varieties of shrubs which all boast a Wisconsin ingredient.
● Basil Siren Shrub features sweet basil grown by Whitefeather Organics of Custer
● Currant Siren Shrub features currants grown by Highland Valley Farm in Bayfield
● Door County Tart Cherry Siren Shrub features cherries grown by Seaquist Orchard in Sister Bay
● Maple Ginger Siren Shrub features Tapped Maple Syrup of Stevens Point
● Rhubarb Siren Shrub features rhubarb grown by Epic Nature LLC of Amherst
The women started the company in 2018 after Cozzolino found a recipe for a shrub that she used as an alternative to alcoholic drinks during her pregnancy.
“Mindy began concocting shrubs with all sorts of unique flavor combinations that we took to parties, Farmshed’s Local Food Fair, and the Stevens Points Area Winter Farmers market; the community’s response encouraged us to start Siren Shrub Company,” Cozzolino explained.
“The nexus of local food and community building in Central Wisconsin is what inspired us. In 2020, we plan to release a ready-to-drink sparkling shrub product line to complement our shrub concentrates,” McCord explained.
McCord, of Stevens Point, a 2009 graduate of the University of Wisconsin-Stevens Point, is experienced in food and restaurant management and special event catering.
Cozzolino, of Amherst Junction, served as an executive director of Central Rivers Farmshed from 2011 to 2019, when she began full time with Siren Shrub Company. She has a master’s degree from the University of Wisconsin-Stevens Point and a bachelor’s degree from the University of
Cozzolino and McCord met while working at Emy J’s, a cafe, in Stevens Point.
For more information visit sirenshrubs.com or follow along with Siren Shrub Company on Facebook and Instagram.